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FROM SEA FARMING EXPORT - TO INTERNATIONAL HI-TECH INDUSTRY.

SINOR is in the process of planning the establishment of the world's largest R.A.S. production facility with integrated processing and logistic centre to serve the Chinese and South East Asian markets with live Atlantic Salmon......

While the global economy continued to struggle over the past 12 months, China's economic performance remained strong and it contributed the most in real terms to global economic growth for the sixth consecutive year. European companies have benefited from this growth, with increased revenues and higher average profit margins in China compared to company performances being reported globally. With optimism about continued growth, China's strategic importance has correspondingly increased for most European companies, as has the strategic intention to serve the domestic market through their China operations. This is reflected in the plans of many companies to make further investments, increase the number of permanent staff positions and develop marketing and sales activities as companies increasingly see boosting domestic consumption as important to China's growth. Source EUCCC.

The Norwegian Atlantic Salmon from China will in the years to come supply the Chinese market as well as the and Asian markets with premium quality - guaranteed without antibiotics or vaccination. The Atlantic Salmon grows....

 

SINOR AS entered the Chinese marked in 1991 - when nobody else was there...

SINOR is a Norwegian limited company that since 1991 has been undertaking advanced futuristic technology transfer from the pool of innovations available in North Europe to Asia, primarily PRC. As from the turn in world economies sparked by the financial crises in the West in 2007/2008, SINOR has dedicated its ventures into transfer of successful aqua culture technologies, feed formulations, supply of egg/DNA and all aspects of operation in the aqua culture industry.

SINOR has successfully sold a number of R.A.S. factories as well as fresh water cage installations in the Asian market in co-operation with some of the world-class suppliers of technologies and other supplies. SINOR's role as an exclusive agent for these 'state
of the art' companies, has earned both SINOR, its partners and the buyers of the production units great success.

Mr. Morten Tangen was from 1985 to 1995 Chairman of one of Norway's largest exporter of smoked salmon and a representative of the National Salmon Confederation of Norway.

SINOR - through its Chinese subsidiary located in Beijing - and Billund Akvaculture are currently undertaking the supply of the world's largest R.A.S. fresh water, fully vertically integrated production facility located to the Chinese city of Urumqi. The plant is scheduled to start production in September 2013.

AQUACULTURE (the farming of fish under controlled conditions) is one of the fastest food growth industries striving to satisfy a growing market for food fish worldwide. Intensive and costly R&D over the last 20 years - in particular in Scandinavia - has seen a new and comprehensive development of recirculation aquaculture systems (R.A.S.). Instead of the traditional method of growing fish outdoors in open ponds and raceways, this system rears fish at high densities, in indoor tanks with a controlled environment for production, and not compromising the surrounding eco-system in any way.

R.A.S. is particularly useful in areas where land issues and water are not readily available. Many consider R.A.S. most suitable in Northern areas where a cold or cool climate can slow fish growth in outdoor systems, and prevent year-round production. R.A.S., because of its short growing season, provides growers who are geographically disadvantaged or having extremely dry (desert) conditions, a very competitive, profitable, year-round fish production system.

R.A.S. affords growers the opportunity to manipulate production to meet demand throughout the year and to harvest at the most profitable time of the year. This flexibility in the selection of species and harvest time allows the grower to rapidly respond to a changing market place in order to maximize production and profitability. R.A.S. permits the grower to competitively respond to market price and demand fluctuations by altering harvest rates and times and the cultured species.

Growing public demand for healthy, tasty and affordable food is stimulating the "boom" in this industry. The decline in wild fish populations as a result of over-harvesting and water pollution has promoted the culture of R.A.S. production in new areas located close to new markets.

This paper introduces R.A.S. to the Mongolian market as an opportunity to venture into the fastest growing food industry in the world, both providing optimal fresh quality products to domestic demand - hence reducing imports - as well as participating in the increasing international market for quality human food.

The case presented is based on a number of assumptions not yet verified or requested, in order to provide an insight into the design and economy of a R.A.S. establishment. It is important to emphasize that no two R.A.S. designs are identical - even when designed for identical species. An in-depth understanding of the relevant given parameters and new R.A.S. investors' requirements locally are merged in the design process with experienced knowledge of biology, chemistry related to water, and a number of other constraints that has to be incorporated. A vital part of the design is to ensure that the external environment is protected according to - and often beyond - the legal requirements for a given location.

Thus, the quotation list in chapter 13 should merely be considered as an illustration of the design, equipments and services that in a given case will be supplied. Furthermore, the quotations of civil work and erection of buildings are based on European prices.

The R.A.S. technology is the most important development in the aqua culture industry over the last 20 years. It provides the opportunity to participate in the fastest growing food industry in the world today.

The increasing role of RAS production is founded on the market's demand for secure, healthy and quality fresh produce of food. Further, R.A.S. does not compete with the agricultural sectors over land and water resources. R.A.S. can in principle be located anywhere, operating profitable in proximity to the market place.

 

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